Having a mission statement in relation to one’s content strategy helps to create focus around all the bits of content you create, because without a clear direction it’s very easy to confuse your goals and messaging. For those of us who want to learn more about any of its specific efforts, JetBlue's provided details on the Soar With Reading program, its partnership with KaBOOM!, the JetBlue Foundation, environmental and social reporting, and so on. This is what our three mission statement examples might look like when you add "why" to them: When you're finished, have another look at your mission statement and see if it captures what you want to say or if there's a better way of phrasing it. And in the next step into devotees. All Rights Reserved. We’re 40 strong spread across design, development, and project management. companies with really catchy slogans and brand taglines, 26 Companies With Really Catchy Slogans & Brand Taglines, How to Write a Great Value Proposition [Infographic], 10 Marketing Jingles That Make Your Ears Bleed. It differs from my own. For example, the brand writes how it "set out in 2000 to bring humanity back to the skies.". With every decision Prezi makes, it's all about the story you tell and the audience that story affects. With that in mind, what does a good mission statement look like? I think is is awesome advice. As the statement of why your business exists, it also explains to them why they would want to do business with you. Fill in these blanks before going deeper into content marketing. It serves not only be the content marketer’s “bible”, but also helps to clarify content goals for the whole company. Life is Good: To spread the power of optimism. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”. Boston Spa, Chicago Community Member Our ultimate goal is to provide our Customers with top quality services. Is it educational? Een missie wordt doorgaans verwoord in een mission statement; een korte verklaring die de ambitie en strategie in een notendop weergeeft. . Nordstrom: To give customers the most compelling shopping experience possible. For example, these boundaries may be set in terms of geography, market, business method, product etc. We’ve also compiled a list of some of the world’s best examples of vision and mission statements. And a good mission statement is essential for their steps forward. Here we have the main market of ‘people of all ages, everywhere’, the contribution of ‘entertainment’, with the distinction of that entertainment being the ‘finest’ and that the entertainment ‘create happiness‘. To make it easy, here’s our content mission template. Grow market vegetables using organic, sustainable farming practices. Describe How Your Company Does What It Does, The Keys to Writing a Company Vision Statement, Learn the Values and Vision of the Top Grocers, 16 Examples of Modern Mission Statements for Donors, Taglines and Mission Statements That Play Well Together, How to Write a Meaningful Mission Statement, Read the Different Shoe Store Company Mission Statements, How to Write an Amazing Nonprofit Mission Statement, Retail Companies With the Worst Mission, Vision, and Values, The Mission Statements of Luxury Retail Brands, Mission Statements of Technology Companies, How to Write the Organizational Background for a Grant Proposal, Auto Manufacturers' and Parts Makers' Mission Statements, Business Plan Tips: Writing the Company Description, The Balance Small Business is part of the.