PR agency Premier's director of entertainment Alice Bruce and head of television SJ Peyton explain. LADbible With Plastic Oceans International: Trash Isles. Good and Bad PR: Pontins and Poundland are the devils this week, the angels are Dr Martens, Morrisons and Thomas the Baker 30th September 2020 • Good & Bad PR Good and Bad PR: Ribena drinks up praise for paper straws, but Molly-Mae’s giveaway sucks Snaptivity installed robotic AI cameras and IoT sensors in stadiums that track a crowd’s reaction and capture individual reactions. The social media platform launched its campaign #NotARetailStore in November, following the release of the highly anticipated Christmas advert from retailer John Lewis. Also, Nike searches increased by 72% in Manchester and 54% across the UK overall. PRWeek's selection of the best PR and comms campaigns from January ended up with more than 1,700 votes in total. Find out the winner below... What gets Edelman Deportivo creative director Indy Selvarajah's creative juices flowing? The clever design of this ad suggests - to mothers of the world - that they should treat themselves for all the hard work they’ve done parenting. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019. A new Barbie doll has been unveiled to encourage more girls to become astronauts. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. Their approach is in teaching the culture of a country - besides the language itself - which allows students to understand the customs, contexts and backgrounds in which to use the language. This advertising agency made a smart move by positioning Schulte Roofing to express expertise through workmanship across all of its channels. This week Dan Glover, creative director at The Academy, spills the beans on #SleepWalkForShelter. Depending on the juxtaposition of these, white and soild-color spaces add dynamism to the whole package. Read More round ups: April/May – March – February – January – Best Of 2018. follow us on Linked In to get some daily inspiration in your feed. The examples we’ve looked into use design to extend the advertisements’ emotional, commercial and cultural notions. And it mixed high-quality images of the hotel itself with eye-catching messages to increase user engagement. McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets. One lucky winner will receive a bridal package that includes a pepperoni wedding dress, a bouquet of dough balls, a honeymoon in Chicago and a six-tier pizza wedding cake. The film showcases troublesome classic clowns driving their vehicles chaotically, mimicking the unpredictability of other drivers, while Audi cars save their respective drivers’ thanks to the in-car AI technology. Paddy Power has released a four-part content series to provide a humorous take on the trials and tribulations of an out-of-work dinosaur mascot called Frank The Tank. Chanel’s ad for their iconic perfume No 5 is just as instantly recognizable as the product itself. Japan is a country fueled by tradition - also famous for its hand-painted depictions of everyday life on women’s fans. LADBible teamed up with Plastic Oceans Foundation to urge governments around the world to wake up and address the plastic crisis affecting our oceans. So, the more people buy the gamer’s design, the more money he/she can make. Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms? There are over 8 million tonnes of plastic enter the North Pacific, an area of plastic trash the size of France has formed. Such typography, akin to headings, will better stand out against abstract backgrounds and will make powerful statements. The visually compelling ad campaign is inspired by fantasy worlds and people’s desire to build said worlds that resemble them and answer to their inner needs. So, to capitalise on this, the Marie Keating Foundation placed a small lump on her breast to see if anyone would notice. What Makes These Marketing Campaigns So Successful? You can view our privacy policy here. The marketing design of 2020 and, very likely, 2021 will be using muted, less garish colors in social media imagery, print and outdoor ads, as well as web and app design. Pop icon reprises festive classic 25 years after release. #PublicRelations #FamousCampaigns It is estimated that the PR coverage reached 69% of UK adults more than 11 times, while organic Twitter reach for the campaign hit 24 million. This year’s campaign focuses on the “less likely choices”, as every person on a separate ad holds a donut that only seemingly represents something entirely different from what they are. #14 Diet Coke is removing its own labels to start a conversation about labels. Entrants had to tell the brand how they enjoy their fish fingers for the chance to win. Adam Hayes, associate creative director at Pegasus, discusses the agency's Manversation campaign against prostate cancer for Bayer. Forms submitted are protected. As well as being able to get some creative inspiration via our monthly newsletter and LinkedIn feed – PR Examples has landed on Instagram. He was taught from an early age to respect different cultures and always be mindful not to ‘tread on people’s sensitivities,’ as he puts it. A new video for dating app Bumble features real-life couples showing how relationships can start and grow during the time of social distancing. Campaign author: 2Stallions Digital Marketing Agency. Part of the digital brand response group of companies, Webinar: Marketing in Hospitality: The digital strategies that lead to brand loyalty and bookings, Making Decisions with Data | Webinar Series, My two weeks work experience at Enjoy Digital, Webinar: How digital marketing is accelerating the Food & Drinks market, Q+A: Best Selling Education Author, Mike Gershon, on e-learning and digitalisation, Google’s page experience update: A bridge between SEO, Development and UX. Items of Ikea furniture were hidden amongst the 18th Century exhibits in the Museum of Romanticism in Madrid. The paintings come with cards that inform women how to ask for help if they find themselves in these tragic situations. COVID-19 has transformed creative campaigns, but is now the time to take more risks? However, Xbox’s competitor ‘PlayStation’ had paid a fortune to buy all the marketing rights for the game. Stylist Magazine collaborated with a group of girls aged 5-17 to create an exclusive ‘Made By Girls’ issue of its print magazine. View our Cookie Policy. So, the main challenge of this campaign is how to market FIFA when it was forbidden as a result of a 100% ban on marketing FIFA18 across all media. The three ads depict a lump of kitchenware stacked and arranged so that they resemble a Big Mac, french fries and McSunday - three instantly recognizable McDonald’s products. We think not. The creative agency created a strong strategy that resulted in a series of compelling videos that went viral. Agency Most Likely To is behind San Francisco Department for Disability and Aging Service’s street ad campaign End Ageism. Diet Coke is removing the labels from its cans to get people to talk about theirs. Here are our top ten sources of inspiration to help get your creative juices flowing, when you’re ideating for your next digital PR campaign…. The short and sweet slogan is still the foundation of all of their campaigns because it encapsulated people’s feelings when they are exercising and the drive to push beyond limits. It changed the people’s perception about a product and it got Americans buying small German car, the Beetle, for the first time ever. on the Financial Times Stock Exchange index. A campaign for online streaming service Groovy Gecko brought legendary singer Andrea Bocelli, performing in Milan's Duomo Cathedral on Easter Sunday during the coronavirus lockdown, to a global audience. A great starting point for general creative inspiration. 9 out of 10 women still trying to hide their periods, according to a recent survey. A video of Prince William and Premier League stars will delay FA Cup games by a minute to ask football fans to take better care of their mental health this weekend. The new skill move, ‘El Tornado’ was hidden in the game. Instead, they were buying sweet spreads (e.g: Nutella and honey). This creative advertisement underlines the selling point: Have your toast. This realtime billboard reacts to air pollution. My father-in-law was raised in 1950s Kenya. Despite the criticism it receives for its fries, KFC can’t be criticised for its self-depreciating humour. Flexible offers and contract terms are also vital when choosing the database that'll work best for … So in response, once the crisis was resolved, KFC released a print ad that simply said ‘FCK’ on a bucket, notably empty, of chicken. The said action movie is actually a figment of children’s imagination as they are playing with their Lego sets. The campaign, which relies on tension and emotional involvement, combines fashion, art and individuality to portray the brand, its products and their target audience as unique, important and up-to-date. The paintings come with cards that inform women how to ask for help if they find themselves in these tragic situations. Comms agency Mc&T is offering Brits bored of the Brexit process to swap the houses of parliament with a house of horrors. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing. Swedish activist Greta Thunberg has recorded an essay about climate change for The 1975’s new album. DDB Prague took McDonald’s signature meals and a pile of dirty dishes and combined them in a series of visually striking ads to “show the benefit of McDelivery service together with the insight that people just don’t like dirty dishes”, according to Creative Director Gert Laubscher.