Other brands like AB InBev’s Bon & Viv have also released draft versions. For a recent advertising campaign, Truly tapped actor Keegan-Michael Key to star in 15-second ads that take swings at other alcohol styles. We take seriously our responsibility to limit website access to adults of legal drinking age. As hard seltzer continues to be a market disrupter in the alcoholic beverage arena, Truly Hard Seltzer has taken steps to stay aligned with the demands of its consumer base. Truly Hard Seltzer has revamped the flavor profiles of all 13 hard seltzers. Opinions expressed by Forbes Contributors are their own. Consumers can expect updated packaging that touts the new formula, as well as a new Watermelon and Kiwi flavor, which will be added to the company’s Tropical Variety Pack. We were tired of drinking the same old drinks and pretending to enjoy it. All Rights Reserved, This is a BETA experience. In order to elevate the flavors in Truly’s Hard Seltzer, the company says that the team spent more than 1,5000 hours testing recipes that were designed to deliver a more crisp, clean and refreshing hard seltzer to drinkers. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added. In 2019, “Spiked and Sparkling” was quietly swapped out for “Hard Seltzer,” likely because its competitors use that nomenclature. For more information, please visit. Truly Hard Seltzer, made by Boston Beer , is reportedly launching an iced tea flavor early next year. Consumers as well as competitors of Truly like to describe spiked seltzers as “vodka soda in a can.” It’s not. The new flavors have already started rolling out nationwide. But the brand has also stepped into a new spiked beverage category with Truly Lemonade — a half seltzer, half lemonade mix that has only 100 calories and 1g of sugar. Made with simple, natural ingredients and hints of fruit. In August 2019, Boston Beer announced the launch of Truly On Tap, a plain-flavored variant available on draft in select locations. The hard seltzer as refreshing as you are. Every ranking has a bottom, and in this ranking, it’s Truly Rosé. The upward trajectory is expected to continue in 2020 and 2021. By using this website and its offers and continuing navigating, you accept these cookies. I am a seasoned writer and editor that has taken my cravings for food, wine, cocktails and craft beer and made them my business. Passionate about all things food and…. We wanted something refreshingly different. Incidentally, Truly Wild Berry was the preferred Truly flavor in a VinePair spiked seltzer ranking. “Throughout the NHL season and into the Stanley Cup Playoffs and Final, Truly will engage with NHL fans in numerous ways, including trying new flavors as they are released,” Truly said in a press release. © 2020 Forbes Media LLC. Passionate about all things food and beverage, newness in flavor and technique quench my thirst for information, but so does learning about the people and places behind these movements. 17. The duo make up more than 85% of spiked seltzer sales. This website uses cookies. Truly Hard Seltzer announced that they've revamped all 13 flavors of the beverage, bringing a more fruit-forward aroma and eliminating any bitterness or aftertaste. We had the opportunity to take something very good and make it great, and we are confident drinkers will agree we’re the best-tasting hard seltzer out there,” says Dave Burwick, CEO, The Boston Beer Company, which has Truly in its product portfolio. In every can or bottle, a fruit-flavored sparkler is waiting with just 100 calories, one gram of sugar, and 5 percent alcohol by volume (ABV). Something that had all the flavor without all the calories, carbs and sugars. “Find a new use for your old drink [to] drink what you truly want,” Key says, while demonstrating the ways in which other booze can be used. Truly Hard Seltzer is now among the top brands of hard seltzer, and its popularity has caught on quick. Now I’ll admit, I’m not the biggest rosé fan to begin with, but if you’re curious as to what this tastes like in comparison to actual rosé then the answer is — awful. And with multiple flavor options such as black cherry, blueberry & acai, watermelon & kiwi, and even lemonade, Truly has one of the most extensive flavor lineups on the market. In October, Truly Hard Seltzer revamped their entire 13 flavor line to ensure a crisper, more refreshing taste by eliminating any lingering bitterness and adding more fruit. Truly is produced by Boston Beer, one of the country’s biggest craft brewers and creator of Samuel Adams beer. Truly and top competitor, White Claw, lead the category. I am a seasoned writer and editor that has taken my cravings for food, wine, cocktails and craft beer and made them my business. It also plans to launch Truly Hard Seltzer Lemonade in 2020. Truly beats almost all hard seltzer competitors except one: White Claw. Truly’s parent company, Boston Beer, announced the five-year partnership with the NHL in September 2019. “Since day one, we’ve continued to push ourselves, we’ve listened to our drinkers, and this new, improved taste is the result,” Burwick adds. © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, Best Practices: When Making a French 75, Good Bubbles Are Key, Sip Trip: Sicily, Crossroads of the World, 5 Great Online Wine Retailers That Deliver to Your Door, Castello Banfi ‘San Angelo’ Pinot Grigio Toscana 2019, Tuscany, Italy, 10 Things You Should Know About Truly Hard Seltzer | VinePair, https://vinepair.com/articles/truly-hard-seltzer-guide/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand Truly Hard Seltzer, flavored malt beverage, hard seltzer, spiked seltzer, Best Practices: When Making a French 75, Good Bubbles Are Key | VinePair, https://vinepair.com/articles/dos-donts-french-75-recipe/, wbs_cat Spirit, wbs_cat Wine, wbs_type Champagne, wbs_type Cognac, wbs_type Gin, bartender, cocktails, Cognac, gin, Sparkling Wine. Cocktail? Together, the nearly identical products comprised about 85 percent of total hard seltzer sales as of July 2019, with White Claw claiming an estimated 54 percent share, and Truly a 29 percent share as of August 2019. Truly originally came in three flavors: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Hard seltzer is essentially an alcoholic version of sparkling water, usually with fruit infused in the mix. There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The Truly Story. We're sorry. We were tired of drinking the same old drinks and pretending to enjoy it. Truly Rosé Truly. Likewise, JetBlue was the first and only commercial airline to serve the spiked sparkler. You may opt-out by. Truly is the official hard seltzer of the National Hockey League. Because there’s enough fake stuff on your social media feed. Crack open refreshment all season long, from coolers to bars, and beaches to tailgates. More than 65 spiked seltzer brands now line store shelves, according to Nielsen. Today, Truly boasts more than a dozen flavors, with such recent additions as Watermelon and Kiwi available in its Tropical Variety Pack. After the recipes were solidified, the company conducted more than 20 blind tastings with nearly 2,000 hard seltzer drinkers in cities throughout the United States. Read on for 10 more things you should know about Truly Hard Seltzer. Truly debuted in April 2016 as Truly Spiked and Sparkling, a brand it retained for nearly three years. The brand is a leader in the now-ubiquitous spiked seltzer category, with sales volumes tripling in 2018 and likely to triple again in 2019. You can change them in your browser settings. The world's best hard seltzer didn't exist. We wanted something refreshingly different. For example, he waters a plant with a light beer, and polishes a chair with Scotch. Our Story Our Styles Truly Lemonade. Something that had all the flavor without all the calories, carbs and sugars. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. “Within hard seltzer, taste and refreshment are the most important drivers of purchase. When Truly Hard Seltzer debuted in 2016, it’s safe to say no one saw what was coming. The company also produces Twisted Tea, Angry Orchard Hard Cider, and Tura, an alcoholic kombucha. Truly is engineered to be easy-drinking. According to the companies, Truly Wild Berry was the first hard seltzer available in-flight. It also plans to launch Truly Hard Seltzer … In November 2019, Truly and JetBlue announced the launch of Truly Hard Seltzer on select flights from the carrier. The brand announced that they've revamped all 13 flavors of the beverage, bringing a more fruit-forward aroma and eliminating any bitterness or aftertaste. According to Nielsen Holdings, hard seltzer sales have jumped 220% so far in 2019, up from 177% in 2018. No artificial flavors or sweeteners. Additionally, Truly reformulates its recipes, recently announcing the revamp of 13 labels. This has made it massively appealing among health-conscious buzz seekers.