1. However creating a market that allows the benefit to be enjoyed by the villagers and connecting them directly to ad buyers is new, so they get an additional income source by virtue of just being a villager. Rural to Urban: The goods manufactured or grown in rural areas or villages, including crops and other agricultural products, handicraft items, pottery products, etc. Since India rural markets remain uncertain when compared to urban counterparts, performance measurement also remain a challenging task in limited time periods. A few methods used in rural areas are-. It is known as rural to urban marketing. What I’ve Discovered Navigating Work and Children as a Digital Exec, 4 methods to have fun Satisfaction at dwelling, Selling of rural (agricultural) products to the urban areas, and. Just as internet connection has spread across rural America, the accessibility of cellphones has risen even more. The sale of agriculture or rural products in the urban areas; and. Yes. The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. And, there are clear indications that … OOH media options like Mobile van advertising, Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India. With vast experience in brand promotion in rural areas of India, MyHoardings can provide planning expertise and hassle free campaign execution of ad plans and branding in every corner of India. Wall wraps are usually considered as advanced version of wall painting, include large size flex or vinyl stickers pasted on road walls and retail areas in India. As above said, it isn’t easy for the rural areas to adopt and switch to newer products. It is related to the application of marketing concepts, principles, processes and theories to the rural markets. Outdoor Advertising Company |Airport Advertising|Car Bus Branding Agency. Please go to the Instagram Feed settings page to connect an account. While advertising efficiency is always a concern for businesses, assessing its effectiveness in rural areas can be particularly critical because the available audience is smaller than in a major population center and it … Local advertising can effectively be displayed on many non-Google sites that partner with Google to show Ads. Rural markets in India, unlike their counterparts in urban areas are highly difficult to predict, and have specific characteristics and behavior. Consumers in every region have a different set of customs and beliefs, therefore studying and researching about them are essential before approaching them. Wall painting is traditional, popular and impact creating mode of advertisement in rural Indian. Hence, creating an advertising campaign for rural India is often considered a tough responsibility. The promotional strategy used should be simple and easy to understand, considering the fact that the level of literacy is not much in the rural areas; therefore, advertisements in newspapers are not recommended, whereas radio, television and cinema advertisements are highly recommended. Rural people get more engaged with a brand with the incorporation of media for promotional purposes. Growing purchase power definitely attract brands to grow their footprints in Indian rural areas. In the case of rural areas, the audience is sensitive and so can be their reactions towards any kind of media used for the purpose. 2. Wall wrap is an very economical and cost effective mode of outdoor advertisement and branding in India, especially in rural areas. MyHoardings have capability and expertise to help brands build their rural marketing strategy. It is important to understand the audience. A few methods used in rural areas are-Local newspaper; Gramsabha; One could take refuge to the following measure to increase brand visibility: Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience. Rural India is closest to nature. It is one of the leading B-Schools in India, recognized for excellent Industry-Academy collaboration and Student Placement. As is evident, the ethics of rural marketing differs drastically from regular marketing. Brand promotion in Villages with Wall painting include painting client creatives on available large walls in rural areas of India. The sale of urban developed products in rural areas. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Digital advertising strategies that may have failed with this demographic a few years ago are nearly 2/3 more likely to succeed in 2020! In the case of rural areas, the audience is sensitive and so can be their reactions towards any kind of media used for the purpose. Despite a long growth story, challenges remain in rural marketing sector in India. In India’s growth story of being a developing nation, villages have played an important role. Rural marketing is known to carry out business activities that bridge the gap between rural areas and urban areas in the country. Rural marketing includes a series of activities but broadly speaking, these activities fall into two precise sections: Let us now delve into some of the best local advertising tips that can help your business rank good in SERPs-The process of Local Advertising 1) Register yourself at Google My Business. Another related aspect is that an ad film for a tea or a popular soap may depict a home, a kitchen or a bathroom with a host of gadgets, which a consumer in the rural interiors would possibly have never seen. Advertising on HPCL Petrol pumps across India. A marketer needs to decide the type of promotional mix that is to be adopted in order to inform, persuade and influence the customers to buy. Brands like HUL, ITC and Parle take the help of sports like kabbadi, kho-kho, etc to promote their brands in rural areas. Will rise in rural economy, increasingly more and more brands plan to increase their presence in Indian villages in order to increase company footprint and enhanced sales. The rural marketing strategies should involve: A company should find out what is needed in the rural areas and hence produce according to the conditions of the area like rough and tough, low electricity consumption, easing the physical and manual work of the people, small packaging, etc. Read: Organizing for Advertising and Promotion. What Will Training Look Like When It’s All Over? Rural promotion or brand activation in Indian villages primarily include set of various activities to boost particular brands visibility and awareness in remote village areas in a given geographical location. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. Involving the members of the village panchayat or the gram sabha. Usually promoters also accompany the roadshows in order to explain the product details or plans to the rural audience. It is difficult to penetrate through the rural market because of the unavailability of the products at these remote areas. A rural customer will pay more attention to the pricing than the quality of the product. Before one sets out to plan the marketing strategy of a brand in the rural areas, one needs to carry out detailed research. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India. As far as Rural marketing is concerned, sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period. To fill the gap, creative advertising strategies are being used in the rural areas. You don't want to miss it! Rural advertisement activities vary highly when compared to urban marketing which need separate planning and crafting different messages for different audience groups. Due to this, certain strategies have been evolved, like: Jaipuria School of Business (JSB) is an ISO 9001 certified Institute offering a Post Graduate Program in Management (PGDM), duly approved by AICTE and the Ministry of HRD, Government of India. Rural advertising is also dependent on the cultural, geographical and social formats of living. Financially, the rural population of India is mostly mix of low and medium level varying irregular income and flow of farm income may vary as per the monsoon season. They can easily use Neem sticks/branches for brushing their teeth, but it is because of the rigorous advertising strategies in the remote areas that in spite of the neem tree branches, they are using toothpaste in a tube and replacing the traditional methods of cleaning teeth. How to Assess Rural Advertising Efficiency. A number of companies such as TTK Pharma Limited have developed advertising films tailor-made for the rural market. Rural Marketing - Promotion Strategies ... is the tool where marketer pulls the customers towards their product through various promotional strategies and advertising. Reverse innovation is the kind of innovation that primarily started in the developing areas and then adopted by the industrialized areas. The research should include the following strategies: One can take the help of a few age-old advertising strategies that have always clicked in the case of rural advertising. appropriate sales and advertising strategies, and to plan marketing programme in a more efficient manner. Since rural marketing aims to address the needs and wants of the rural areas in India, developing and promoting a rural marketing strategy could be demanding. But there are certain factors that pose as a challenge in promoting and advertising there like- Cultural factors, Low literacy, Transportation, Communication problem, Traditional Life, Price, Lack of desire for new styles, and many more. Its objective was to provide cool beverages to parts of rural areas. Yes. Student - Jaipuria School of Business, Ghaziabad, « Impact of Celebrity Endorsement in Advertising, This error message is only visible to WordPress admins, Tips on how to Change Your Profession Path, 5 little-known interview tricks to bag your dream job. Customers come through schemes like Buy 1-Get 1 Free, discounts, exchange offers etc. The rural market of India started showing its potential in the 1960s. Advertising Display Advertising. In rural areas, it is their tendency to accept a product or a brand that is closer to their culture, considering the fact that the people there are not easily open to new experiences. Products and services can be promoted with static ads like OOH hoardings, wall painting or interactive advertising mode involving promoters using mobile Kiosks or roadshow advertisement. The companies could adopt various distribution strategies to get their product reach to every nook and corner of the rural area. These plays were shown to the audience in villages in UP, Bihar, & MP. The 70s and 80s witnessed its steady development. are sold to the consumers of urban areas. Selling of the urban manufactured products in the rural areas. Outdoor wall advertising is not new in India and has been going on for thousands of years. Rural Marketing in India could be a challenging process because of the regional and ethnic diversity. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages. Also, if we talk about packaging, the sachet package culture was introduced for the villages only as they are low on cost and less in quantity.