Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy. It’s important to take advantage of this online space and ensure that you keep up with your competitors. As a new entrepreneur you could host a launch party for your new clothing line and live stream it on Facebook to your fans instead of just posting images afterwards. A different kind of collaboration is to give an influencer a discount code which they can share with their audience. Here is a breakdown of the most popular platforms and how you can leverage them when developing your social media strategy. The community includes LA-based art director Madelynn Furlong, Dutch Elle’s Yin Fung and Japanese DJ Mademoiselle Yulia. When we first launched shoes, stock ran out after a short while. For example, online retailer ASOS has over 10 million followers on Instagram, 6.7 million on Facebook and another million on Twitter. As one of the H&M brands, Monki, co-creates their community and now bets on livestream shopping. Which social media channels you should choose to provide the most effective social media marketing for a fashion brand? Collaboration: Work closely with an influencer to create look books, blog posts and other forms of curated content on your website, in-app and across your social media channels. Before the days of social media, fashion marketing campaigns were done using billboard ads, magazine editorials and television commercials. Moreover, leading fashion brands have proven the power of social media marketing across multiple channels. In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. There's no fits-all solution. This requires some investment, but the return on investment will be worth it because social media has been reported to increase eCommerce engagement for fashion brands by as much as 3 times more than traditional methods. Notify me of follow-up comments by email. This prevents your accounts from seeming impersonal and unengaging. First, PVH developed a digital fabric, pattern and the color asset library, which provides digital raw materials that are used in the product creation process. This will inform which channels you use to advertise to them. Pinterest’s active user base grew by 26 percent to 335 million last year, and 88 million monthly active users in the U.S. As even more users enter into the world of social media over the upcoming years, according to stats fashion companies are one of the biggest clients of social media tools. TikTok, which enables users to share 15-second videos soundtracked by music clips, has over 800 million active users every month. This includes: Many of these factors come down to the influence social media has on our behavior. Smart businesses recognize just how prevalent social media is in the lives of their customer base. New fashion brands have a lot of great opportunities with social media if they use it right; It can help increase online sales, build credibility and engage with new and existing customers. Create some hashtags for your brand and promote those hashtags, or, you can raid popular trending hashtags for your benefit. Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie. (The now-defunct Lucky was owned by Vogue Business publisher Condé Nast.). Knowing the interests of your customers will help develop your advertising strategy, build better engagement and ultimately help your brand grow. Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. Develop a voice that you and your team can use to interact publically and directly with users. Identifying which social media channels are worth your attention is a critical step in developing an overall strategy. The social media platform that famously limits users to 280 characters can also be used to successfully promote fashion brands. Nicebrains is the only podcast and content network for entrepreneurs. Facebook is the most used social media platform in the world with 2.45 billion monthly active users. If you’d like to know more, read about how to Initiate Your Own Fashion Content Marketing Agency and Digital Marketing for Fashion Brands. This enabled Snapchat users to style their personal avatars in Ralph Lauren items – which are also shoppable. Fashionista.com (2.1 million followers), Zara (1.3 million followers) and Missguided (466.k followers) have all built sizable audiences by harnessing Twitter’s potential for virality.