Our team of industry experts, led by Theresa W. Carey, conducted our reviews and developed this best-in-industry methodology for ranking online investing platforms for users at all levels. Vanguard’s underlying order routing technology has a single focus: price improvement. Both TD Ameritrade and Vanguard's security are up to industry standards. The transaction itself is expected to close on October 6,2020, and in the meantime, the two firms will operate autonomously. TD Ameritrade carries excess Securities Investor Protection Corporation (SIPC) insurance provided by London insurers, which provides each client with $149.5 million worth of protection for securities and $2 million of protection for cash. Many of the online brokers we evaluated provided us with in-person demonstrations of its platforms at our offices. We found it's easier to open and fund an account at TD Ameritrade. "2019 End-of-Year Data Breach Report." Up to $3,500 cash bonus + $0 trades + transfer fee rebate. The company received an average of $0.0012 per share in payment for order flow in the third quarter of 2019. Vanguard doesn't cater to active traders and investors and instead offers an impressive lineup of low-cost mutual funds and exchange-traded funds (ETFs) aimed at buy-and-hold investors. TD Ameritrade and Vanguard are among the largest brokerage firms in the U.S.—but the similarities stop there. Learn more about how we review products and read our advertiser disclosure for how we make money. Vanguard's excess SIPC insurance, also provided by London insurers, provides each client with $49.5 million for securities and a cash limit of $1.9 million per customer. At Vanguard, you can trade stocks, options, and ETFs for free (with a $1 per contract option fee). Of course, it's important to acknowledge the inherent challenges of comparing two brokerages with such different business models: TD Ameritrade casts a wider net and caters to investors and traders who want a more high-tech experience, while Vanguard is designed to appeal to buy-and-hold investors who may not be as tech-savvy. With Vanguard, you can trade stocks, ETFs, and some of the fixed-income products online, but you need to place broker-assisted orders for anything else. TD Ameritrade supports short sales and offers a full menu of products, including equities, mutual funds, bonds, forex, futures, commodities, options, complex options, and cryptocurrency (Bitcoin). Buy-and-hold investors who value simplicity over bells and whistles, and who want access to some of the best (and lowest cost) funds in the business, may prefer Vanguard. Copyright 2010-2020 TopRatedFirms.com. $0 commissions + transfer fee reimbursement. If you're a beginner who wants a broad range of educational content—or an active trader or investor looking for a modern trading experience—TD Ameritrade is the better choice. Only TD Ameritrade offers a trading journal. Mutual Funds Investors: Ally Invest and TD Ameritrade. We publish unbiased product reviews; our opinions are our own and are not influenced by payment we receive from our advertising partners. Long Term, Inactive Investors: TD Ameritrade, Charles Schwab, Fidelity Investments, and Etrade. Live chat isn't supported, but you can send a secure message via the website. TD Ameritrade: $0 $49.99 $0.65 per contract $0 $0 Fidelity: $0 $49.95 $0.65 per contract $0 $0 Charles Schwab: $0 $49.95 $0.65 per contract $0 $0 Etrade: $0 $19.95 $0.65 per contract $0 $0 Vanguard: $0 $20 $1.00 per contract $20* $20* Charles Schwab and Fidelity Investments are the best ranking firms in customer service. See Terms Of Use Charles Schwab and TD Ameritrade have equal fees for trading stocks (equities), $0 per trade. TD Ameritrade is the winner by a category, and it is an excellent choice for traders who want the best in trading technology as well as for beginners and IRA's. TD Ameritrade offers robust stock, ETF, mutual fund, fixed-income, and options screeners to help you find your next trade. TD Ameritrade, Schwab, and Ally Invest are charging $0 per trade for stocks and ETF's, which is below the average in the industry. We also reference original research from other reputable publishers where appropriate. What about Charles Schwab vs TD Ameritrade pricing? Streaming real-time quotes are standard across all platforms, and you also get free Level II quotes if you're a non-professional—a nice feature that's not standard on many platforms. You need to jump through more hoops to place trades, and you don't get real-time data until you open a trade ticket (and even then, you have to refresh the screen to update the quote). TD Ameritrade supports two mobile apps: the beginner-friendly TD Ameritrade Mobile App and thinkorswim Mobile—designed for active traders. Vanguard doesn't participate in PFOF for equity transactions, and it accepts $0.18 per options contract, which is very low. Accessed March 18, 2020. For a complete commissions summary, see our best discount brokers guide. TD Ameritrade says it doesn't explicitly route for payment for order flow (PFOF), but it accepts, on average, $0.0015 per share on equity orders and $0.51 per contract for options orders. Small accounts: Ally Invest and TD Ameritrade. "Order Execution Quality." There are no restrictions on order types on the mobile platform, and you can stage orders for later entry on all platforms. Make $100,000 deposit and get 500 commission-free online equity and options trades. You can learn more about the standards we follow in producing accurate, unbiased content in our. Fidelity, Charles Schwab, and Vanguard if investing mostly in their own families of mutual funds. Get zero commission on stock and ETF trades. Disclaimer: TopRatedFirms.com reviews of companies is our personal opinion. On Nov. 25, 2019, Charles Schwab announced a buyout of TD Ameritrade's online brokerage. The company averages 500+ webinars a month and offers more than 1,500 live events each year. In our 2020 Best Online Brokers reviews, TD Ameritrade earned higher scores than Vanguard in every category except Best for International Trading. Our reviews are the result of months of evaluating all aspects of an online broker’s platform, including the user experience, the quality of trade executions, the products available on its platforms, costs and fees, security, the mobile experience and customer service. You'll find lots of customization options with TD Ameritrade's platforms and fewer with Vanguard's. Up to $3,500 cash bonus + $0 commission trades. Accessed March 18, 2020. All rights are reserved. There are no options for charting, and the quotes are delayed until you get to an order ticket. Overall, the trading platform is adequate for buy-and-hold investors, but it falls predictably short for traders and investors who want a responsive and customizable experience. Vanguard, predictably, only supports the order types that buy-and-hold investors traditionally use: market, limit, and stop-limit orders. These include white papers, government data, original reporting, and interviews with industry experts. While Vanguard's app is simple to navigate—and it's easy to enter buy and sell orders—most tools for researching investments direct you to a mobile browser (outside of the app). The company publishes price improvement statistics that show most marketable orders get slightly more than 1½ cents per share ($0.015) in price improvement, on average. TD Ameritrade receives some payment for order flow (PFOF) but claims its order execution engine does not prioritize it. TD Ameritrade (learn more) won four categories, Schwab (learn more) was victorious one time, and Vanguard failed to place. Investopedia is dedicated to providing investors with unbiased, comprehensive reviews and ratings of online brokers. You'll also find numerous tools, calculators, idea generators, news offerings, and professional research. Live chat is supported on its app, and a virtual client service agent, Ask Ted, provides automated support online. $19.95 + $0.50 per contract + 0.28% of total.