And when it comes to cause marketing, sports is the best medium. Which of the following is an example of marketing through sport? I will utilize some of my athletic friends to post on social channels about why they drink water and share stories about how water has made a difference in their training.”. An example of this is the multiple events such as walks, treks, extreme sports, triathlons, and runs that are organized by the Sports Media Agency as part of its ‘Sport For Charity’ initiative. C. As we can see above, there are multiple avenues for brands to promote causes through sports. © 2020 Forbes Media LLC. It is a service in which the element promoted can be a physical product or a brand name. Once again, although not directly related to sport, Emirates markets their services through their major team sponsorship of the Collingwood Football Club. fans and potential supporters unprecedented access to the sport. and several other celebrities and athletes have followed, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, 17-time US National Tennis Champion and performance coach, Bob Litwin, Jerry Seinfeld’s Comedians in Cars Getting Coffee, Catalyst engagement study shows that sports fans. Not only does this benefit various communities that are touched by such activities, the brand also stands to benefit by: Thus, involving in cause marketing is advisable for not just well established brands, but even small and upcoming ones. Marketing of sports- Marketing of sports means just to advertise of a sport. Our first contender is not promoting a specific team, club or sport but being active in general. You may opt-out by. Last year, Gillette enlisted four well-known NFL players (Clay Matthews, Victor Cruz, Danny Amendola and Doug Martin) to advertise their new Fusion ProGlide Razor in a series of television commercials. If you are a brand that wants to leverage the most effective way to make a genuinely positive difference in society, we would love to join hands. To learn more about this trend, my company did some research on how sports influencers want to work with brands to promote their products and services, and here’s what they said (note you can review the entire list here): Jackie Joyner-Kersee, three-time gold Olympic gold medalist and one of the all-time greatest athletes in the women's heptathlon and long jump, is concerned about the consumption of sugary drinks that lead to obesity and unhealthy lifestyles. On the other hand, marketing through sport uses an element of sport in order to promote products or services. The following article suggests different ways in which brands could involve themselves in cause marketing through sports. Impact: Brand sponsored and integrated stories (much like Jerry Seinfeld’s Comedians in Cars Getting Coffee and Acura) will be the best way to connect with potential customers while not interrupting their experience with the content. Creating A New Program: Active Ageing In Queensland, AFL Expansion: Gold Coast Suns Case Study, Marketing Through Sport vs Marketing Of Sport. For example, t. he Los Angeles Lakers provide a virtual tour of the team’s locker room for their fans on Facebook in an attempt to further engage fans. Create a free website or blog at WordPress.com. A Catalyst engagement study shows that sports fans who follow their favorite athletes on social media are 55 percent more likely to purchase something if that athlete mentions it on Facebook or Twitter. As their website states. I am the CEO for Fanatics Media, a Digital Marketing Agency, and the author of Socialized! An example of marketing through sport is the Opel brand using Valentino Rossi to promote their car model Opel Adam. [My fans and I could get excited about the event and sponsor] as I Tweet/Facebook/Instagram/blog about my entire experience starting with my training, and ending with my race recap.”. Marketing of sport is the process of promoting the sport as a product in itself. Change ), You are commenting using your Google account. Change ), http://www.youtube.com/watch?v=YlP0lnGo6Eg. There are few things in the world as widely loved as sports. Impact: Imagine working with Kersee to promote nearly anything related to sports. ( Log Out / _____________________________________________________________________. Picture taken by me of the Amway Arena in Orlando, FL. "I’d like to see a large corporation take on a 21 day Primal Health Challenge in which employees track their development by uploading progress photos and videos to Instagram. These campaigns have more impact than Google Adwords and advertising because there’s more trust, there’s more to remember, and there’s a strong emotional connection with the influencer. "BMX "Flatland" pro rider Jorge 'Viki' Gomez and a fellow rider created the "BMXplore Tour," traveling around the world and performing aerobatics with their bikes for all to enjoy. Posted on February 11, 2014 by sippinthesportytee. Marketing of sport is evident as the overarching purpose of this campaign is to promote the game of Australian Rules Football internationally, expanding the game into new markets. The AFL alongside one of their major partners, NAB, are currently marketing a campaign called 'Footify Fansplant'. It’s no longer a dependence on big media or a huge Google Adwords budget. © 2018 SPORTZCONSULT, INC. – ALL RIGHTS RESERVED, Sportz Village Xp Intellectual Properties, digital marketing and experiential marketing, Improved brand image as being involved in such activities displays social consciousness, The brand is able to introduce its presence to new market segments. Our first contender is not promoting a specific team, club or sport but being active in … Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Gillette utilises both the popularity of these NFL players and and the wide viewership of the sport in an attempt to market their product effectively. market the sport of cricket with the overarching intention of engaging more fans for the future.