ways or routes to persuasion: the central route and the. PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks." Students also viewed these Business questions. *The central route to persuasion occurs when a person is persuaded by the content of the message. The model describing two distinct routes of persuasion, central and peripheral, is known as a) elaboration likelihood model. What is an example of peripheral route persuasion? Routes To Persuasion. It is a process of getting influenced by facts and reasoning. Typically, how motivated the user is to achieve a goal on a design will decide which route of processing he/she takes, although both are often used in some combination. C) used to determine if the position taken by the source has any merit. Everything You Should Know About Central Route Persuasion ... What is peripheral route to persuasion? These include direct, mindful, information-based routes to persuasion. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. In discussing the use of the four elements of persuasion, be sure to address the strengths and weaknesses of the campaign. The peripheral route focuses on persuasion through other factors, not the message itself, such as good looks or high standing. The central route being that the content is the persuasive part of the message, and the peripheral route is when anything but the … a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. Persuasive tactics are generally separated into central route and peripheral route. This is an advertising model created in the 1980s as a marketing tool that reveals how persuasive an embedded message is within an advertisement. Thus, the motivation to process the message will determine the route that it takes. When elaboration is higher, people use central route processing requiring conscious cognition. There are two routes to persuasion: the central route and the peripheral route. We do not have the capacity to process all of this information. The peripheral route to persuasion is when a person is persuaded by something other than the argument or content of the message. A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral 6 Central route … If we just need them to go along right now or buy something once, then the peripheral route is a good choice. Study on Elaboration. Compare The Central Route To Persuasion. It also saves us valuable energy by selectively processing information. Petty and Cacioppo (1981) suggested that there are two different. Central and peripheral route persuasion. Explain what is meant by a central versus peripheral route to persuasion and the factors that determine when each might be used by consumers in response to an advertisement or other form of marketing communication. If you’re using your peripheral route of processing, you’re generally more accepting of ideas that might not necessarily be true although they may appear to be, and it is by doing this that you are far more susceptible to persuasion. Routes to Persuasion Central route to persuasion analytic, high effort, cogent arguments Can produce durable, long-term changes in behavior and agreement Peripheral route to persuasion intuitive, low effort, use heuristics Can produce bigger changes in behavior, but not agreement The second main form of persuasion is peripheral route. The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. What Is The Role Of An Automation Engineer In The Industry? d) routing model. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). 486 Words2 Pages. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. Peripheral route to persuasion examples In order to continue enjoying our site, we ask that you confirm your identity as a human. The model describing two distinct routes of persuasion, central and peripheral, is known as a) elaboration likelihood model. The peripheral route to persuasion is directed at uninvolved consumers because it is more effective to attract the customer through peripheral advertising cues such as the specific attractive model in the advertisement or the setting of the advertisement. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content. The Central Route and Peripheral Route to Persuasion. Peripheral Route To Persuasion. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. *The central route to persuasion occurs when a person is persuaded by the content of the message. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Identify the factors related to the … Peripheral Route Processing. Because it is high involvement, we are very sensitive to what is a good argument and a bad argument. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. The peripheral route of persuasion involves low levels of involvement, while the central route involves high levels of involvement. There’s the systematic, or central, route and there’s the superficial or peripheral processing route. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. A trusted reference in the field of psychology, offering more than 25,000 clear and authoritative entries. Central Route Persuasion Peripheral Route Persuasion Personal Experience. The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. On the other hand, under the peripheral route, persuasion results from a person's association with positive or negative cues in the stimulus or making a simple inference about the merits of the advocated position. admin . The former is called central route processing and takes a greater effort of cognition. What is Peripheral Route. And a bit dramatic. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Moreover, it is a technique of having stimulated via way of means of records and reasoning. Examples of Central Route Persuasion. While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. https://www.thoughtco.com/elaboration-likelihood-model-4686036 Albeit peripheral. b) Big 5 persuasion model c) cardinal trait model. persuasive cues that are peripheral to the message content. Answer is a) peripheral route to persuasion. Elaboration is the technique of giving the identical message over and over to steer someone. The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message. Persuasion occurring through the peripheral route is. It can be more descriptive or the same message, but should be shown for a long time. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message. Hi Wayne. Under the "central" route, post-communication attitudes are based on a careful and thoughtful consideration of the persuasive arguments contained in the message. And a bit dramatic. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. The peripheral route to persuasion is where a person bases his response to a message on reasons other than the content of the message itself. Step-by-step solution. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. See also elaboration-likelihood model; … Albeit peripheral. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. According to theorists, persuasion happens in two ways which are the two routes of persuasion. Central route persuasion talks about the duration of the message being shown to a person, the number of times, and the persuasiveness of the message. The audience is active here and they believe what is shown or told.
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